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For over a decade, BE READY EVERY DAY® has been more than just a phrase—it’s been a movement. A symbol of dedication, hustle, and relentless ambition. But protecting what we built wasn’t easy. After a long legal battle, the United States Patent and Trademark Office (USPTO) officially granted us the federal trademark registration for BE READY EVERY DAY®.

This wasn’t just about securing a name; it was about protecting a legacy.

The Fight for Ownership

From the jump, we knew trademarking BE READY EVERY DAY® wouldn’t be a smooth ride. The process was filled with opposition, legal red tape, and unexpected challenges. Despite our clear history of using the mark since 2014, we faced hurdles that tested our patience and perseverance.

Opposition filings, back-and-forth legal arguments, and the need to provide extensive evidence of our rightful claim—it all added up. The fight wasn’t just about paperwork; it was about proving that this brand was built through years of hard work and undeniable cultural impact.

The Moment of Victory

Securing this trademark wasn’t just about ownership—it was about ensuring that every new move we make is built on solid ground. We held off on releasing new products, waiting until this registration was official. We refused to put out anything that didn’t have full legal protection, because we knew the value of what we were creating. Now that BE READY EVERY DAY® is locked in, we’re ready to take things to the next level.

On December 3, 2024, the USPTO officially issued our trademark registration, giving us full legal rights to the BE READY EVERY DAY® name. This moment wasn’t just a personal win—it was a testament to the power of protecting what you create. When you invest years into building something real, you can’t let someone else come in and take it.

This registration means:

• Exclusive ownership of BE READY EVERY DAY® in connection with our products, services, and brand identity.

• The power to protect our brand from unauthorized use or imitation.

• A step toward long-term expansion, securing our place in art, fashion, and beyond.

What’s Next?

This victory fuels our next moves. We’re not just here to celebrate—we’re here to keep building. The BE READY EVERY DAY® brand is expanding, and with this trademark locked in, we’re setting the stage for bigger plays in art, fashion, media, and culture.

To everyone who supported us throughout this journey—this win is for you. Your belief in what we do kept us going, and now, we’re taking things to a whole new level.

BE READY EVERY DAY®. The name is ours. The movement is forever.

#BeReadyEveryDay #🤞🏾🩸 #BRED